The excitement was palpable as the clock struck 8 on Monday morning in Central-Western Minas Gerais and part of Alto Paranaíba. The debut of the new Integração Notícia, live from Divinópolis, marked a significant milestone for the region. With Bruna Borges at the helm, the interactive format brought the news even closer to the community. The commitment to staying connected with the streets, social media, and delivering top-notch service to the cities was evident in every aspect of the show.
The director of Journalism at TV Integração, Daniela Abreu, emphasized the channel’s dedication to providing viewers with up-to-date information on public administration, dissecting current issues, and investigating matters affecting the residents of Central-Western and Alto Paranaíba. Bruna Borges, the show’s host, expressed her joy at ushering in this new era, fulfilling the long-awaited return of Divinópolis and Araxá to the screen. The team’s enthusiasm and dedication were evident, promising a fresh perspective on the region’s happenings.
In its inaugural episode, the Integração Notícia welcomed Divinópolis Mayor Gleidson Azevedo, who discussed mobility projects and the city’s healthcare challenges amidst a rise in respiratory illnesses among children. From Araxá, reporter Caio Ranieri shed light on the issue of criminal wildfires and the efforts to combat this menace. Back in the newsroom, reporter and producer Anna Flávia Alves highlighted the region’s key stories, from tragic incidents to criminal activities, keeping the audience informed and engaged.
Bruna Borges, a 34-year-old journalist originally from Lagoa da Prata but a Divinópolis resident since childhood, shared her deep connection to the region. Her love for Divinópolis, its warm embrace, and vibrant spirit shaped her into a true local. With a family that holds a special place in her heart, including her husband Allan Pereira and her siblings, Bruna’s roots and values ground her storytelling, reflecting her passion for community narratives.
A seasoned professional, Bruna’s academic background in Communication, Marketing, and Neuromarketing, coupled with her extensive experience in investigative journalism, equips her to deliver impactful stories that resonate with viewers. Her return to TV Integração in 2019 signified a homecoming, a reiteration of her commitment to serving the community through diligent reporting and storytelling that drives positive change.
The launch of the new Integração Notícia signifies more than just a TV program; it represents a collaborative effort of a dedicated team striving to inform, engage, and uplift the community. Bruna’s enthusiasm, coupled with the collective expertise of the TV Integração staff, promises a dynamic news experience for viewers tuning in each weekday morning at 8 a.m.
As the newscast unfolds, it becomes clear that the Integração Notícia is not merely a show but a beacon of information, a platform for voices to be heard, and a catalyst for change. Through Bruna’s lens, stories are transformed into impactful reports that drive conversations, spark investigations, and prompt action. The program’s debut marks the beginning of a new chapter in regional journalism, promising to keep communities informed, empowered, and connected in the ever-evolving landscape of Central-Western Minas Gerais and Alto Paranaíba.
