For over two decades, Diqui James and his team have been captivating audiences with their groundbreaking show, Fuerza Bruta. Each performance is a unique experience, with a constant evolution of the spectacle. After an extensive world tour that included countries like China, Japan, and Germany, the company returns to Buenos Aires with “Aven,
” one of their most vibrant and moving shows to date.
Picture this scene: days before the grand reopening at the SinPiso Hall in GEBA Club, music fills the air as dancers rehearse amidst a burst of colors and energy. Here, Diqui James, the mastermind behind it all, welcomes Clarín for a chat about their journey, new challenges, and what changes await the audience in the upcoming show.
James reflects on this homecoming moment: “
We are thrilled to be back here after our tour. We’ve matured the show. From Brazil to Mexico, London to Korea. Now that we’re back home, we have the time to make all the changes we wanted.
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When asked about keeping Fuerza Bruta fresh after so many years:
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I ask myself that same question daily. Since I started studying acting at 19 until now, every moment of my day is filled with ideas. It’s ingrained in me. With a well-oiled team that understands each other perfectly, everything becomes possible.
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Regarding fan expectations:
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We never tailored our language to fit market demands; we continue doing things differently – backwards even.
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On maintaining surprise despite social media previews:
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Social media has its pros and cons. It’s easier now for people to grasp what Fuerza Bruta is about through videos online… but experiencing it live is entirely different.
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The Global Phenomenon Rooted in Buenos Aires
Despite touring over 50 cities worldwide with Fuerza Bruta’s unique brand of entertainment magic,
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Our creative process has always begun here in Argentina – with an Argentine audience… That authenticity is crucial for us,” explains James.
How Audience Reactions Vary Across Borders
“The collective experience in Fuerza Bruta varies from country to country… The audience vibe influences how you perceive the show,” says James.
Adapting Shows for Different Cultures
“While we make some adaptations according to physical spaces when touring globally…the essence remains unchanged,” notes James.
The Contrasting Desires for Fame within One Family
While Diqui enjoys anonymity,
“I love that Fuerza Bruta is known but personally prefer staying out of the spotlight.”
His son Jaime (Louta), however,
“As Louta’s dad – I am his biggest fan! He was involved from six months old…opinions flowing since he was four!”
On Balancing Creative Involvement with Louta’s Projects:
“He runs his own show; I offer minimal input except occasionally sharing thoughts on live performances,” mentions James.
The Pride in Louta’s Work Ethic:
“What makes me proudest is his strong work ethic…He witnessed firsthand our dedication & effort required for success.”
In conclusion,
Diqui James continues steering Fuerza Bruta towards uncharted territories while nurturing a legacy deeply rooted in creativity and authenticity – proving that true innovation knows no boundaries.
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